Telegram already has a massive user base, and these games start instantly inside the app. Starting the games is simple, and the social element keeps players returning. Many games have built their communities where users share tips, post memes, and discuss token values.
The tokens in these games can be traded for, but their value changes often. For many players, the main reason to join is not only the money but also the quick fun and the chance to be part of a growing trend.