The pace of Bitcoin adoption among global businesses is accelerating, opening fresh doors for both crypto enthusiasts and everyday shoppers. While some companies accept Bitcoin directly, others use trusted payment processors and integrations to facilitate Bitcoin transactions seamlessly.
Here’s a rundown of the top 20 companies embracing Bitcoin payments in 2025—including major retailers, luxury brands, and digital platforms shaping the future of commerce.
1. Microsoft
A tech giant and early adopter, Microsoft allows users to fund their accounts with Bitcoin for digital content purchases via the Microsoft Store.
2. PayPal
PayPal enables millions of merchants worldwide to accept Bitcoin, with seamless integration for buyers looking for checkout flexibility and access through PayPal’s crypto wallet.
3. Amazon (Indirect)
Amazon doesn’t accept Bitcoin directly, but customers can shop on the platform using third-party apps like BitPay, Purse, and Moon, which convert crypto to gift cards or process payments through the Lightning Network.
4. AT&T
The first major U.S. mobile carrier to embrace crypto, AT&T lets customers pay bills online using Bitcoin through BitPay’s secure payment gateway.
5. Starbucks
Starbucks accepts Bitcoin payments in select countries and through third-party integrations, making it possible to buy coffee and goods with crypto balances loaded into the Starbucks app.
6. Whole Foods
Owned by Amazon, Whole Foods is among the first major grocers to accept Bitcoin using Flexa, allowing crypto users to pay for groceries at physical locations.
7. Tesla
Tesla still holds Bitcoin as an asset and, while direct car payments via BTC are currently paused, the firm is exploring further crypto integration in areas such as solar solutions and energy rewards.
8. Gucci
This luxury fashion house accepts Bitcoin for select purchases at flagship stores in North America, Europe, and Asia, targeting tech-savvy, fashion-forward clientele.
9. Shopify
Shopify merchants can accept Bitcoin payments via plugins like Coinbase Commerce and BitPay, empowering over 500,000 online stores to serve crypto customers worldwide.
10. Overstock
A pioneering force in retail crypto acceptance, Overstock offers a smooth Bitcoin payment flow for furniture, electronics, and home decor using Coinbase Commerce.
11. AMC Theatres
America’s largest theater chain, AMC, sells movie tickets and concessions for Bitcoin and other top cryptocurrencies via BitPay’s secure checkout.
12. Newegg
The tech and electronics retailer accepts Bitcoin through BitPay, making it easy for customers to buy the latest gadgets, gaming gear, and computer components with BTC.
13. Home Depot
Leverage Flexa for in-store Bitcoin payments at one of the world’s biggest hardware and building stores, making BTC usable for everything from DIY tools to home improvement supplies.
14. Rakuten
Japanese e-commerce leader Rakuten supports Bitcoin purchases via its Rakuten Pay solution and dedicated crypto wallet, streamlining digital shopping for millions of global users.
15. Best Buy (via Gift Cards)
Best Buy, a top U.S. electronics retailer, supports crypto-driven shopping through partnerships with gift card and payment platforms that let customers pay with Bitcoin.
16. Gyft
Buy and redeem gift cards from a huge roster of brands, including Amazon and Starbucks, using Bitcoin with Gyft’s trusted app, expanding BTC’s utility beyond direct merchant partners.
17. Reeds Jewelers
This jewelry retailer accepts Bitcoin both online and in physical stores, giving shoppers access to fine jewelry and luxury watches using their crypto assets.
18. Jomashop
Buy luxury watches, handbags, and accessories with Bitcoin at Jomashop’s online store, supporting several cryptocurrencies for seamless crypto checkout experiences.
19. BitPay Travel
Plan global trips and book flights, hotels, and rentals through BitPay Travel, a partnership enabling travelers to use Bitcoin for comprehensive travel bookings.
20. Ralph Lauren
The iconic fashion brand Ralph Lauren now offers Bitcoin payments at select flagship locations via BitPay, combining modern digital currency with timeless luxury.
Why Are Major Companies Accepting Bitcoin?
With Bitcoin’s mainstream adoption on the rise, businesses are looking to tap into a global, tech-savvy customer base. Accepting Bitcoin reduces payment friction in global transactions, avoids currency conversion fees, and underscores a brand’s commitment to innovation and future-facing commerce. Crypto payments also empower companies to serve unbanked populations and offer customers enhanced privacy and security.
How to Pay with Bitcoin at Leading Retailers
While some brands accept Bitcoin directly at checkout, others use payment processors and integrations:
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Direct Checkout: Look for the “Pay with Bitcoin” or cryptocurrency options during the online checkout process.
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Payment Partnerships: Companies like BitPay, Coinbase Commerce, and Flexa enable crypto support for thousands of retailers.
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Gift Card Platforms: Use crypto-specific services like Gyft or Bitrefill to purchase store gift cards with Bitcoin and redeem at your favorite retailers.
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In-Store Payments: Scan your wallet QR code at checkout, or ask staff about the store’s cryptocurrency payment options.
What Can You Buy with Bitcoin in 2025?
From electronics and groceries to luxury goods and entertainment, Bitcoin lets you access a diverse product range:
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Tech & Gadgets: Microsoft, Newegg, Best Buy (via gift cards)
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Groceries & Coffee: Whole Foods, Starbucks
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Travel & Leisure: BitPay Travel, AMC Theatres
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Fashion & Accessories: Gucci, Ralph Lauren, Reeds Jewelers, Jomashop
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Home Improvement: Home Depot
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Online Shopping: Amazon (indirect), Rakuten, Shopify stores
Global Trends: The Future of Bitcoin Payments
The number of retail and institutional Bitcoin payment options is growing as technological advances like the Lightning Network make transactions faster and cheaper. With regulatory clarity improving and powerful crypto payment gateways scaling, expect even broader Bitcoin acceptance in the years to come—both in-store and online.
The Bottom Line
Bitcoin payment is rapidly gaining ground across retail, tech, travel, and luxury sectors. Whether you’re equipping your home, streaming a movie, booking a flight, or indulging in designer goods, using Bitcoin has never been easier. As adoption expands, expect even more brands to join this innovative payment revolution, freeing consumers to shop, pay, and invest using digital currency around the globe.