In 2025, the cryptocurrency market is seeing fierce competition between established names and emerging projects vying for investor attention. While XRP, Shiba Inu (SHIB), and Cardano (ADA) continue to draw interest, a new entrant—Pepeto (PEPETO)—is gaining traction as one of the most talked-about memecoins of the cycle. Built on Ethereum and led by a former co-founder of Pepe, Pepeto is already raising over $6 million during its presale at $0.000000146. The project blends the shareable nature of meme culture with real-world utility, including features like zero-fee swaps on its PepetoSwap platform and a cross-chain bridge designed for low-cost token transfers [1].
Shiba Inu remains active with its expanding ecosystem, including the launch of Shibarium as its Layer 2 solution. The price has remained relatively stable at around $0.00001182, with SHIB continuing to be one of the larger meme coins in terms of market presence. While the project benefits from a growing DeFi infrastructure and NFT initiatives, its massive circulating supply limits the likelihood of a sharp price surge [1].
Cardano continues to emphasize its research-driven approach, with a price of approximately $0.6986 as of early 2025. Analysts project the price could reach $2 to $3 by 2026, driven by the adoption of its Hydra scaling solution and ongoing expansion into educational and governmental sectors, particularly in Africa [1]. However, the slower, more methodical trajectory may not appeal to traders looking for rapid returns.
XRP is benefiting from improved sentiment following Ripple’s legal dispute with the SEC, which appears to have shifted in XRP’s favor. The price has settled near $2.78 after a period of steady accumulation. Notably, XRP has started appearing on corporate balance sheets, with companies such as Flora Growth and Webus International disclosing holdings. Analysts suggest a potential price range of $3.50 to $4 by the end of 2025, though a 100x move is considered unrealistic given the token’s large market cap [1].
Pepeto, meanwhile, distinguishes itself with its Ethereum-based infrastructure, dual independent audits, and a clear roadmap. The team is reportedly exploring a listing on Binance, which could significantly boost its visibility and liquidity. Unlike many meme coins that opt for Layer 2 solutions, Pepeto is directly built on Ethereum’s mainnet, a strategy that may appeal to investors seeking foundational security and scalability [1].
The project also emphasizes utility through features such as a no-fee trading platform and an integrated e-learning hub designed to onboard new users. Additionally, the branding, rooted in Pepe’s frog meme but distinct in execution, taps into the viral potential that characterizes successful memecoins. These elements, combined with its early-stage valuation and growing investor interest, are positioning Pepeto as a strong candidate for a breakout in the current cycle [1].
While each of the major players brings unique strengths—Shiba Inu’s expanding ecosystem, Cardano’s technical depth, and XRP’s growing institutional adoption—Pepeto’s combination of early-stage momentum and clear utility is drawing particular attention among traders. For investors, a balanced approach that includes both established and emerging names may offer a more resilient strategy in the volatile crypto landscape [1].
Source: [1] Before you pick XRP, SHIB, or ADA, meet the Pepe cofounder’s memecoin traders keep whispering about [https://coinmarketcap.com/community/articles/6898c452d3f2f1289a1530cd/]
