Safety Shot, a Nasdaq-listed wellness beverage company, has committed $25 million to the Solana-based memecoin BONK, acquiring a 10% stake in BONK.fun, a leading platform for token creation on the Solana blockchain. The investment includes the purchase of BONK tokens and a revenue share in BONK.fun, which generated over $35 million in user fees in July 2025. A recurring buyback mechanism will reinvest approximately 90% of the revenue back into BONK token purchases [3]. The company aims to accumulate up to 5% of BONK’s total supply, which at current prices is valued at $115 million [1].
The move is part of Safety Shot’s broader strategy to integrate digital assets into corporate treasury management, supported by advisory input from a key contributor to the BONK project known as “Nom.” CEO Jarrett Boon described the partnership as a pivotal step in the company’s transformation, aligning with the fast and low-cost infrastructure of the Solana network [1]. Unlike Dogecoin and Shiba Inu, BONK employs a deflationary burn mechanism, which reduces circulating supply and may offer some structural stability [2].
The announcement, however, triggered an immediate and severe market reaction. Safety Shot’s stock fell by over 51% following the news, deepening investor skepticism about the viability of memecoins as corporate assets [1]. This comes after the stock has already lost nearly 92% of its value since its 2021 high. Analysts note that while the company’s strategy reflects a broader trend in corporate finance toward digital assets, the high volatility and speculative nature of memecoins remain a significant risk [1].
Safety Shot’s initiative is one of several high-profile corporate investments in memecoins this year. Earlier in 2025, GD Culture Group launched a $300 million crypto treasury program that included the TRUMP memecoin. However, Safety Shot’s focus on on-chain supply management and integration with BONK’s ecosystem differentiates its approach [1]. BONK, with a market capitalization of $1.9 billion, is the fifth-largest memecoin and has attracted over 980,000 on-chain holders [1].
Despite the strategic rationale, the investment underscores the challenges corporations face when entering the crypto space. While BONK’s deflationary model and high-volume activity on Solana suggest potential for growth, the success of the token—and by extension, Safety Shot’s investment—will depend on sustained community engagement and macroeconomic conditions. The company will need to demonstrate that its approach can stabilize the token while delivering value for shareholders [1].
Safety Shot’s move reflects an ongoing evolution in how public companies are exploring digital assets. More than 34 publicly listed firms now hold altcoins in their treasuries, signaling a shift in capital allocation strategies. However, the mixed market response to this investment highlights the difficulty of aligning traditional investment models with the unpredictable nature of the crypto market [1]. The outcome of this initiative will be closely watched, as it may influence how other corporations navigate the intersection of digital finance and corporate strategy.
Source:
[1] BONK Treasury Targets $115M in Solana Meme Coin by Year-End (https://www.ainvest.com/news/solana-news-today-safety-shot-stock-plunges-51-bonk-investment-announcement-2508/)
[2] Solana Memecoin BONK Gets a $25M Corporate Treasury … (https://www.coindesk.com/markets/2025/08/08/solana-memecoin-bonk-gets-a-usd25m-corporate-treasury-boost)
[3] Safety Shot Invests $25M in BONK, Acquires 10% Stake … (https://www.cointribune.com/en/safety-shot-invests-25m-in-bonk-acquires-10-stake-in-bonk-fun/)
